In order to locate the ideal tenants, marketing is crucial for owners of rental properties. You’re losing out on a fantastic opportunity if you still haven’t used virtual tours! Implementing a virtual tour system for prospective tenants can serve as an effective means of acquainting them with the rental properties prior to their physical visit, thereby showcasing what to anticipate. We’ll go over the advantages of virtual tours for your rental property marketing and the reasons why you, as the owner, should utilize them in the paragraphs that follow.
Virtual Tour Basics
Renters can virtually explore a rental home by using a computer-generated simulation called a virtual tour. Unlike photos, which show the property from a restricted angle, virtual tours offer an in-depth, immersive look at every area. In addition, prospective tenants are able to visualize the physical layout of their furnishings and assess the proportions of various rooms and areas within the residence through the use of virtual tours.
Numerous tenants prefer virtual tours of rental houses, according to recent research. More than 70% of renters indicated that they would be ready to rent an apartment without physically seeing it if they could view it online via a 3D virtual tour, by the research compiled by Zumper.
Types of Virtual Tours
By enabling potential tenants to view your rental properties from any location without physically being there, virtual excursions offer an immersive experience. In this manner, before they visit the property, they can check the space and decide if it meets their wants. Three primary virtual tour formats are available: virtual reality tours 3D virtual tour, and 360-degree virtual tours.
1. 360-degree Virtual Tour: A 360-degree virtual tour is produced by combining multiple photos into one panoramic picture. Click and drag to explore the room—this feature gives prospective tenants a comprehensive overview of the space in a single image. For rental property owners who are new to virtual tours, 360-degree tours are a great choice because they are inexpensive and simple to create.
2. 3D Virtual Tour: Potential tenants can explore the property as if they were physically present via a three-dimensional (or “true”) virtual tour, which offers a more immersive experience than a 360-degree virtual tour. Utilizing specialized software, these excursions are assembled from a collection of numerous photographs taken of a rental property. Three-dimensional virtual tours are usually reserved for luxury rental homes due to the time and work involved in producing results of this caliber.
3. Virtual Reality Tour: The newest and most interesting method of viewing properties is through virtual reality (VR) tours. Potential tenants are afforded the opportunity to virtually traverse the premises, investigating each room, by donning a virtual reality (VR) headset. VR tours were uncommon at first, but as VR technology gets more widely available, they are happening more frequently now.
The Benefits of Using Virtual Tours
Having reviewed the fundamentals of virtual tours, we can now examine the advantages of utilizing them in the marketing of your rental property.
• Convenience. Virtual tours are extremely convenient, which is their main advantage. Prospective lessees have the convenience of touring your rental properties from the comfort of their offices or residences. Particularly advantageous is this service for international or out-of-state renters who need to schedule a visit to personally inspect the premises.
• 24/7 Availability. Virtual tours are accessible seven days a week, rain or shine. This allows prospective occupants to schedule tours of your rental properties around their convenience, rather than having to accommodate your schedule.
• Increased Online Engagement. It has been demonstrated that virtual tours also enhance engagement. SEO, or the digital visibility of a rental property, can be enhanced through the use of virtual tours. Supplementing your property listing with a virtual tour is an excellent way to increase your search engine ranking and provide Google with fresh content.
How to Optimize Your Virtual Tours
Given the aforementioned advantages of virtual tours, the following suggestions shall assist you in optimizing their utilization:
• Quality Matters. When it comes to virtual tours, quality counts. Avoid using low-resolution or grainy photos and instead use high-quality images and videos,. Make sure your virtual tour content is of high quality so that prospective tenants can clearly see your rental properties.
• Include a Call to Action. You should end your virtual tour with a call to action (CTA). An encouragement to proceed, such setting up a showing or getting in touch with you for further details, is provided via a caption or button labeled (CTA). By adding a call to action, you may encourage potential tenants to take the next step and apply for a rental.
It is a fantastic notion to provide prospective tenants with a sense of your rental properties without requiring them to pay a physical visit; virtual tours enable this. The time is now to begin utilizing virtual tours in your rental property marketing if you haven’t already. Contact your local Real Property Management office today to learn more about incorporating virtual tours into your rental property marketing.
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